Only a year has passed since the beginning of what has probably been the hardest and most dramatic of this century. Everything changed almost in an instant, a blink of an eye in which the world found itself frozen to avoid and at the same time fight the great Covid-19 epidemic, including fairs.
But the trend seems to be changing in Dubai. In fact, the Dubai World Trade Center will host the 26th edition of Gulfood, the largest specialized salon in Middle East forfood industry and drinks.
The event, which annually records a constant increase in visitors from the Gulf countries and the Indian Ocean area, is dedicated solely to food & beverage with the division into specialist pavilions:
- Beverage: Zaabeel New Halls 4/6
- Dairy: Hall 1 and 2
- Meat & Poultry: Hall 3 and 4
- Pulses, Grain and Cereals: Zaabeel Hall 2
- Oils & Fats: Zaabeel Hall 3
- World Food: Sheikh Saeed hall & Trade Center Arena
"A year has passed and today, COVID has made us stronger and full of enthusiasm to return to the field with our customers, resuming traveling and doing the things we like most: guaranteeing products and services that match our customers. , to expand its network into unexplored markets ”these are the words full of enthusiasm of Massimo Hakim, founder and CEO of Mikah, before leaving.
After having to cancel all events in 2020, from China to Vietnam, Japan and Taiwan, the team of Mikah is leaving for Dubai to participate in Gulfood 2021, an important event in which to meet all partners in the Middle East and to begin writing a new page in the history of the company.
The numbers of Gulfood
71% of exhibitors achieve a total order value of $ 500,000 over the next 24 months.
The strategic location of the United Arab Emirates allows access to emerging markets with optimal shipping connections and facilitates transport to Eurasia and Africa.
Re-exports from Dubai increased by 14% for a total value of $ 55 billion.
Source Sva Swiss Valor Advisory
“Our team in Dubai is ready with the new proposals: after the presentation of the new line of Specialty Coffee with ear hanging system (single serving), we are finalizing our new collection of aluminum capsules that will be launched during 2021 - continues Massimo Hakim -
It will be a completely new scenario, we know that it will still take a long time before returning to embrace and travel freely, but an event like Gulfood demonstrates that with the right safety measures and respect for the extraordinary rules imposed for an event of this kind reach, can still allow us to explore and "touch" all the new trends in the food & beverage sector "
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